In this session, we will use Black Friday Data in Kaggle to study how to make the following graphical displays.
In this session, we will use Black Friday Data in Kaggle to study how to make the following graphical displays.
Here is a list of common arguments:
In order to understand the customer purchases behavior against various products of different categories, the retail company “ABC Private Limited”, in UK, shared purchase summary of various customers for selected high volume products from last month. The data contain the following variables.
Rows: 550,068
Columns: 12
$ User_ID <dbl> 1000001, 1000001, 1000001, 1000001, 1000002…
$ Product_ID <chr> "P00069042", "P00248942", "P00087842", "P00…
$ Gender <chr> "F", "F", "F", "F", "M", "M", "M", "M", "M"…
$ Age <chr> "0-17", "0-17", "0-17", "0-17", "55+", "26-…
$ Occupation <dbl> 10, 10, 10, 10, 16, 15, 7, 7, 7, 20, 20, 20…
$ City_Category <chr> "A", "A", "A", "A", "C", "A", "B", "B", "B"…
$ Stay_In_Current_City_Years <chr> "2", "2", "2", "2", "4+", "3", "2", "2", "2…
$ Marital_Status <dbl> 0, 0, 0, 0, 0, 0, 1, 1, 1, 1, 1, 1, 1, 1, 0…
$ Product_Category_1 <dbl> 3, 1, 12, 12, 8, 1, 1, 1, 1, 8, 5, 8, 8, 1,…
$ Product_Category_2 <dbl> NA, 6, NA, 14, NA, 2, 8, 15, 16, NA, 11, NA…
$ Product_Category_3 <dbl> NA, 14, NA, NA, NA, NA, 17, NA, NA, NA, NA,…
$ Purchase <dbl> 8370, 15200, 1422, 1057, 7969, 15227, 19215…
Bar chart is a graphical display good for the general audience. Here, we study the distribution of age group of the company’s customers who purchased their products on black friday. Usage: barplot(height, …)
A bar chart can be horizontal or vertical. Using the argument col, we can assign a color for bars. The argument main could be used to change the title of the figure. We can use RGB color code to assign colors.
Usage:pie(height, …)
###Analysis
Histogram is used when we want to study the distribution of a quantitative variable. Here we study the distribution of customer purchase amount.
Usage hist(x, …)
---
title: "Basic Graphical Displays"
output:
flexdashboard::flex_dashboard:
theme:
version: 4
bootswatch:
navar-bg: "purple"
orientation: columns
vertical_layout: fill
source_code: embed
---
```{r setup, include=FALSE}
library(flexdashboard)
library(DT)
library(tidyverse)
library(plotly)
Friday<-read_csv("~/Downloads/Black_Friday.csv")
```
Brief Overview 1
===
Column {data-width=450}
---
In this session, we will use Black Friday Data in [Kaggle](https://www.kaggle.com/datasets/pranavuikey/black-friday-sales-eda) to study how to make the following graphical displays.
```{r}
```
Column {.tabset data-width=550}
-----------------------------------------------------------------------
### Graphical Displays
- Categorical Data
- Bar Chart
- Pie Chart
- Quantitative Data
- Histogram
- Box Plot
- Scatter Plot
- Line
### Common Arguments
- col: a vector of colors
- main: title for the plot
- xlim or ylim: limits for the x or y axis
- xlab or ylab: a label for the x axis
- font: font used for text, 1=plain; 2=bold; 3=italic; 4=bold italic
Brief Overview 2 {data-orientation=rows}
===
Row {data-height=100}
---
In this session, we will use Black Friday Data in [Kaggle](https://www.kaggle.com/datasets/pranavuikey/black-friday-sales-eda) to study how to make the following graphical displays.
Row {.tabset data-height=900}
---
### Graphical Displays
- Categorical Data
- Bar Chart
- Pie Chart
- Quantitative Data
- Histogram
- Box Plot
- Scatter Plot
- Line
### Common Arguments
Here is a list of common arguments:
- col: a vector of colors
- main: title for the plot
- xlim or ylim: limits for the x or y axis
- xlab or ylab: a label for the x axis
- font: font used for text, 1=plain; 2=bold; 3=italic; 4=bold italic
Data
===
Column {data-width=550}
---
### <b><font size = 4><span Style = "color:blue">First 500 Observations</span></font></b>
```{r show_table}
datatable(Friday[1:500,],rownames=FALSE, colnames = c("User ID", "Product ID", "Gender", "Age", "Occupation", "City Category", "Stay In Current City Years", "Marital Status", "Product Category 1", "Product Category 2", "Product Category 3", "Purchase"), options = list( pagelength = 20))
```
Column {data-width=450}
---
### <font size = 4><span Style = "color:red">Description</span></font>
In order to understand the customer purchases behavior against various products of different categories, the retail company "ABC Private Limited", in UK, shared purchase summary of various customers for selected high volume products from last month. The data contain the following variables.
- User_ID: User ID
- Product_ID: Product ID
- Gender: Sex of User
- Age: Age in bins
- Occupation: Occupation (masked)
- City_Category: Category of the City (A,B,C)
- Stay_In_Current_City_Years: Number of years stay in current city
- Marital_Status: Marital Status
- Product_Category: Product Category (Masked)
- Product_Category_2: Product may belongs to other category also (Masked)
- Product_Category_3: Product may belongs to other category also (Masked)
- Purchase: Purchase Amount
```{r}
glimpse (Friday)
```
Bar Chart {data-orientation=rows}
===
Row {data-height=350}
---
###
Bar chart is a graphical display good for the general audience. Here, we study the distribution of age group of the company's customers who purchased their products on black friday.
**Usage:** barplot(height, ...)
A bar chart can be horizontal or vertical. Using the argument <span Style="color:orange">col</span>, we can assign a color for bars. The argument <span Style="color:orange">main</span> could be used to change the title of the figure. We can use RGB color code to assign colors.
### Analysis
Row {data-height=650}
---
### **Vertical Bar Chart**
```{r bar1}
par(mgp=c(4,1,0)) #change the margin line for the axis title, axis labels and axis line
par(mar=c(5,7,4,2)) #set margin of the figure
barplot(table(Friday$Age),col="lightblue", main = "Distribution of Purchases by customer age", ylab = "Number of Purchases", xlab = "Age Group")
```
### **Horizontal Bar Chart**
```{r bar2}
par(mgp=c(4,1,0)) #Change the margin line for the axis title, axis labels and axis line
par(mar=c(5,7,4,2)) #Set margin of the figure
Friday%>%
ggplot(aes(x=Age))+
geom_bar(fill="#69b3a2")+
coord_flip()+
labs(title = "Disribution of Purchases by Customer's Age",
x= "Age Groups",
y= "Number of Purchases")->bar1
ggplotly(bar1)
```
Pie Chart
===
Column {data-width=500}
---
**Usage:**pie(height, ...)
###Analysis
Column {data-width=500}
---
### Distribution of City Category
```{r pie}
H<- table(Friday$City_Category)
percent<-round(100*H/sum(H), 1) #calculate percentages
pie_labels<-paste(percent, "%", sep="") #include %
pie(H, main = "DIstribution of City Category", labels = pie_labels, col = c("#54d2d2", "#ffcb00", "#f8aa4b"))
legend("topright", c("A", "B", "C"), cex = 0.8, fill = c("#54d2d2", "#ffcb00", "#f8aa4b"))
```
Histogram
===
Column {data-width=500}
---
###
Histogram is used when we want to study the distribution of a quantitative variable. Here we study the distribution of customer purchase amount.
**Usage** hist(x, ...)
```{r histogram}
Friday %>% ggplot(aes (x=Purchase))+
geom_histogram(fill="blue")+
labs(title = "Distribution of Customer Purchase Amount",
x="Purchase Amount (British Pounds)")
```
Column {data-width=500}
---
### Boxplot 11
#### B1
```{r boxplot 1}
boxplot(Friday$Purchase, xlab="Purchase Amount", ylab="British Pounds")
```
### Boxplot 2
#### B2
```{r boxplot 2}
boxplot(Purchase ~ Gender + Marital_Status, data = Friday, main="Distribution of Purchase by Sex and Marital Status", xlab="Sex and Marital Status", ylab="Purchase", cex.lab=0.75, cex.axis=0.5, names = c("Female & Single", "Male & Single", "Female & Married", "Male & Married"))
```
Column {data-width=450}
---
### Analysis of Boxplot 1
### Analysis of Boxplot 2
Scatterplot
===
Column {data-width=500}
---
###
```{r scatterplot}
plot (mpg ~ wt, data=mtcars,
xlab = "Weight (1000 lbs)", ylab = "Miles per Gallon",
pch = 19, col = "blue")
```
Column{data-width=500}
---
### Analysis
Line Plot
===
Column {.tabset data-width=350}
---
### Data
```{r data}
Date<- 13:22
Dayton_OH <- c(84, 86, 91, 89, 89, 91, 92, 91, 91, 91)
Houston_TX <- c(100, 97, 96, 94, 94, 94, 93, 93, 92, 91)
Denver_CO <- c(95, 85, 89, 96, 97, 96, 92, 91, 95, 96)
Fargo_ND <- c(86, 80, 84, 87, 90, 87, 83, 84, 87, 89)
df<-data.frame(Date, Dayton_OH, Houston_TX, Denver_CO, Fargo_ND)
datatable(df, rownames = FALSE, colnames = c("Date", "Dayton, OH", "Houston, TX", "Denver, CO", "Fargo, ND"))
```
### Analysis
Column {data-width=650}
---
### Line Chart
```{r line1}
plot(Date, Dayton_OH, type="o", col="blue", xlab="Date in July", ylab="Highest Temperature", ylim=c(80, 100))
lines(Date, Houston_TX, type="o", col="red")
lines(Date, Denver_CO, type="o", col="purple")
lines(Date, Fargo_ND, type="o", col="darkgreen")
#Add a legend
legend("topright", #position of the legend
legend = c("Dayton, OH", "Houston, TX", "Denver, CO", "Fargo, ND"), #Labels
col=c("blue", "red", "purple", "darkgreen"), #Colors
lty = 1, #Line types
pch = 1) #Point types
```